The brief was to make an Independence Day ad, wishing customers

The brief was for developing a retail ad for Maruti, saying the increase in car price is neutralized by the variety offers. The one side of the balance shows news report on car price hike but the other side with offers outweighs the rise in prices.

The brief was to make an ad that proves Maruti’s familiarity with India and its roads. The visual is culturally significant on account of the fact that by crushing the lime, Indians start the first ride of the newly bought vehicle

The brief was to make a pleasing Onam wish ad for Skyline Builders. The word ‘home’ is used in the caption very consciously , thinking that the ad is for the builder.

The brief was to make a poster that will enthuse sales professionals to perform well , so that they get chance to fly overseas. The fare well (perform well ), farewell ( Wishes while leaving) for a trip is cleverly mixed up as both ideas are coming in in the brief.

The brief was to develop an ad which will attract students to the higher ideas of fire safety, so that they may join the fire safety institute. Here an intelligent mixing up of words such as fire and safety is used to send across the message. Accompanying visual also justifies the idea.

It’s the cover page of B2B mailer for Deshabhimani, Kerala’s fourth largest circulated daily. Since it is the mouthpiece of CPM, the colour and visual is selected to reflect the ideology and character of the newsapper. Caption: LEADING DAILY, GROWING STEADILY
Subhead: Deshabhimani touches new heights in circulations as per latest ABC (Audit Bureau of Circulations) certificate.

The brief was to make a cover page of a higher education planner. The informational richness of the book that helps career growth is the theme

This is a B2B ad for Deshabhimani, Kerala’s fourth largest circulating daily. The 360degree view mirror and copy is used to signify that the news paper covers the entire area. In this case, the newspaper covers the entire state of Kerala. The caption is caricaturing the word sutra ( formula) which is widely used in Sanskrit and Buddhist texts

The brief was to make a B2B ad for Deshabhimani, Kerala’s fourth largest circulating daily. The impact of the daily is represented through a martial art device. The theme is the impact of the newspaper

The brief was to make an ad that catches the attention of parents. Ad is for an international school. The sophistication in teaching and learning and possibility of future are subtly hinted in the ad

The brief was to make an ad that catches the attention of parents. Ad is for an international school. The aspirational potential of learning is given prominence, Since it is targeted on parents

The brief was to highlight safety in school buses. The safety aspect is the biggest concern as far as school buses are concerned. So that’s the theme – smile on faces while on move.

The brief was to make a public interest ad during national safety week, counseling the public that using cells during driving is dangerous. The copy denotes, by using the word kills, that not only the ride but the very life is in danger. Alternate Copy- Death comes calling

The brief was to develop an ad in the background of the rise in car prices. The season of the ad was monsoon. So rain is linked in the ad with the big offers

The brief was to develop an ad for a fire safety teaching institute. The ad was expected to project out the easiness to get a high value job through such an education.

The brief was to make a high impact ad, communicating directly with a straight caption that denotes the brand power of the builder, who is already the largest home builder in Kerala. The name of the project is Ivy League. Since it is a class project, such a feeling is created in the ad.

The brief was to make advertisement rate card for Deshabhimani, Kerala’s fourth largest circulating daily. This is the front and back of the card.

The brief was to make an Independence Day ad, wishing customers. The color scheme is the reflection of Indian tricolor. Copy is also sending the message of freedom, juxtaposing it with the freewheeling rides in Maruti.